Whether you’re in sales or marketing we all know that success comes from having the proper exposure for your product or service when consumers need it. Much of the marketing budgets spent on advertising is a lot like a firework show. They are bright shiny, noisy, and very few make an impression that last for more than a few minutes. Everyone is doing them because they get attention but they are costly and short-lived. This is push marketing. It’s in your face, uninvited,